Microbrand

Canada

Officially Represented

Shelby Watch Co. Watches

Shelby Watch Co. was founded by Matthew McMillan, a paramedic with over 15 years of experience, who combined his passion for vintage timepieces with his professional background to create functional and durable mechanical watches.

Logo of Shelby Watch Co.

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What you'll get

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Shelby Watch Co. just released a new watch

About

The flagship model, the MEDIC, is crafted from 316L stainless steel, offering 150m water resistance, and features a bidirectional rotating bezel with pulsometer and asthmometer scales, designed to assist first responders in measuring vital signs.

Designed and assembled in Canada, Shelby Watch Co. emphasizes durability and practicality, offering watches built to withstand the rigors of daily life.

For a deeper look at how Shelby Watch Co. builds and sources their models, visit the Microbrand Atlas.

Statistics

  • Pricing Range$711 - $766

  • Recent Releases0in the last 90 days

Market analytics as of 11/2/26, 3 models tracked · Official catalog last checked: 11/4/26, 7:03 AM

Methodology

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