Shelby Watch Co.

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About

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Shelby Watch Co. was founded by Matthew McMillan, a paramedic with over 15 years of experience, who combined his passion for vintage timepieces with his professional background to create functional and durable mechanical watches.

The flagship model, the MEDIC, is crafted from 316L stainless steel, offering 150m water resistance, and features a bidirectional rotating bezel with pulsometer and asthmometer scales, designed to assist first responders in measuring vital signs.

Designed and assembled in Canada, Shelby Watch Co. emphasizes durability and practicality, offering watches built to withstand the rigors of daily life.

Market analytics as of 9/17/26, 3 models tracked
Official catalog last checked: 9/18/26, 9:08 AM

For a deeper look at how Shelby Watch Co. builds and sources their models, visit the Microbrand Atlas.