About Chronoscout

From Collector to Builder

I got into microbrand watches and quickly ran into the same problem everyone does: the information is scattered everywhere. Forum threads, Instagram stories, brand newsletters, sold-out pages you stumble across three weeks too late. You piece it together manually and still miss half of what’s happening.

So I built a tool to fix that. Then I kept building.

Chronoscout is a solo project. No investors, no team, no roadmap decided by committee. Just me, iterating on something I actually wanted to exist. It started as a personal tracker and turned into what I think is the most complete picture of the microbrand market available anywhere. And still growing of course. Many more brands to add.

What It Does

Chronoscout tracks availability, sell-out patterns and release history across thousands of microbrand watches. Real data, sourced directly, not recycled spec sheets. The kind of market awareness that used to require hours of manual research, or just dumb luck.

For brands it means visibility with an audience that’s already looking.

Why It’s Independent

Chronoscout is founder-owned and has no outside investors. Clearly labelled placements help fund the platform but never change organic rankings, market data, reviews or editorial conclusions. Subscriptions and the occasional coffee from someone who found it useful also support the work.

That separation matters to me: commercial support keeps the platform running, while the product remains useful and honest for collectors. You can read the full data and editorial methodology.

If that’s you, you can buy me a coffee. ☕

Michel Wehrli Founder, Chronoscout · LinkedIn