Ikigai Watches

Ikigai Watches was born in 2020, a tough year for many. Founder Auscar Tan, a watch enthusiast, sought deeper meaning and wondered if a watch could symbolize more than just time. This led to the creation of Ikigai Watches, aiming to inspire purpose with every tick.

Their timepieces blend durability with thoughtful design. Take the Maru: Reloaded series, for example. Originally a Kickstarter hit in 2022, it features upgrades like ceramic bezels and polished case slopes, enhancing both aesthetics and resilience. These watches are built to last and look good doing it.

If you're looking for a watch that tells more than time, Ikigai's collections might be worth exploring. Each piece is crafted to remind you of your own 'ikigai'—your reason for being. Check out their lineup and see which one resonates with your journey.

Market analytics as of 10/31/26, 12 models tracked
Official catalog last checked: 11/1/26, 10:03 PM

For a deeper look at how Ikigai Watches builds and sources their models, visit the Microbrand Atlas.

Looking at Ikigai Watches's tracked catalog as a whole, about 8% of models sit in stock at any one time.

• Brand in stock~8%

• Pricing RangePrice range across this brand's entire portfolio. Shows the cheapest to most expensive watch they offer.$385 - $650

• Recent ReleasesHow many new references this brand has released in the last 90 days. Higher = a brand actively expanding its catalog right now.0in the last 90 days