DuFrane

DuFrane is all about blending Austin's unique vibe with classic watchmaking. Founded by Steven, a lifelong watch enthusiast, the brand captures the city's adventurous spirit in every timepiece.

Each watch is hand-assembled in Austin, ensuring top-notch quality. With Swiss movements and thoughtful designs, DuFrane offers reliable watches that are both stylish and functional.

From pilot to dive watches, DuFrane's collection has something for every watch lover. Explore their lineup to find a piece that resonates with your style.

For a deeper look at how DuFrane builds and sources their models, visit the Microbrand Atlas.