DuFrane Watches

DuFrane is all about blending Austin's unique vibe with classic watchmaking. Founded by Steven, a lifelong watch enthusiast, the brand captures the city's adventurous spirit in every timepiece.

Each watch is hand-assembled in Austin, ensuring top-notch quality. With Swiss movements and thoughtful designs, DuFrane offers reliable watches that are both stylish and functional.

From pilot to dive watches, DuFrane's collection has something for every watch lover. Explore their lineup to find a piece that resonates with your style.

Market analytics as of 10/26/26, 8 models tracked
Official catalog last checked: 10/28/26, 1:16 AM

For a deeper look at how DuFrane builds and sources their models, visit the Microbrand Atlas.

• Brand in stockBrand avgUpgrade

• Pricing RangePrice range across this brand's entire portfolio. Shows the cheapest to most expensive watch they offer.$978 - $3,258

• Recent ReleasesHow many new references this brand has released in the last 90 days. Higher = a brand actively expanding its catalog right now.0in the last 90 days