Monterey Watch Co.

Monterey Watch Co. started as a passion project in 2022, when founder Tim Hermes, a retired media executive, received a DIY watch kit from his wife. This sparked his curiosity about watchmaking, leading him to immerse himself in the craft by working at a local watch shop. His hands-on experience and marketing background inspired him to create a brand that combines quality craftsmanship with accessible pricing.

The company focuses on delivering high-quality timepieces by sourcing premium materials like 316L stainless steel, sapphire crystals, and reliable automatic movements such as the NH35A and Sellita SW200. By partnering with trusted manufacturers in Asia and handling final assembly and quality control in their North Carolina studio, they ensure each watch meets their standards without unnecessary costs.

Monterey Watch Co. offers a range of models designed for both adventure and everyday wear. From the Sea-Phantom GMT with its 200M water resistance to the Slipstream Chronograph featuring a mechanical movement, there's a timepiece to suit various tastes and needs.

Market analytics as of 10/4/26, 15 models tracked
Official catalog last checked: 10/5/26, 4:46 PM

For a deeper look at how Monterey Watch Co. builds and sources their models, visit the Microbrand Atlas.

On average, roughly 100% of Monterey Watch Co.'s tracked models are available at any given moment.

• Budget-Friendly Consistent Brand

  Explore the full range. Good entry point into microbrands.

• Brand restocks everyBrand avg~18 days

• Brand in stockBrand avg~100%

• Restock ReliabilityDerivedCalculated from recorded observations.How predictable this brand's restocks are. Based on consistency of restock timing across all watches. Higher = more reliable.Upgrade

• Tracking ActivityDerivedCalculated from recorded observations.Overall tracking-activity trend across the brand's portfolio on Chronoscout. Shows if interest here is rising, cooling or stable.Upgrade

• Pricing RangePrice range across this brand's entire portfolio. Shows the cheapest to most expensive watch they offer.$269 - $509

• Recent ReleasesHow many new references this brand has released in the last 90 days. Higher = a brand actively expanding its catalog right now.3in the last 90 days