Available $1,560 42mm

Seven Friday
C2/01
Automatic
42 mm
In stock now
$730
Buy it directly from the brand's website.
It usually sells out in about 8 days.

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What you'll get
Chronoscoutnow
Dennison just released a new watch
A Dress watch, in a cushion gold case, 42mm, with a turquoise fine grained / matte texture dial, leaf hands, powered by the ETA 2824-2.
It came back in stock 34 hours ago after selling out. Within its segment, this reference is priced near the middle of the pack, close to what comparable watches typically cost. This segment covers 50 tracked dress watches in this size and price class, ranging from USD 500 to USD 730. This reference first launched in April 2026.
Diameter
42mm
Lug to lug
50mm
Between lugs
22mm
Thickness
12mm
Weight
84g
Movement Type
Automatic
Movement Name
ETA 2824-2
Power reserve
38 hours
Water resistance
10 bar
Crystal Type
Sapphire
Crystal Description
Sapphire with inner anti-reflective coating
Currently available. Scarcity score: 44/100. That puts it in roughly the top 20% of tracked dress watches in this class. Its scarcity score has climbed about 44 points over the past 78 days. The high point in that window was a score near 57, reached in October 2026. This reference's scarcity is roughly 37 points below what's typical for Dennison.
The current stretch of availability here matches the pattern this brand usually shows ahead of a sellout.
Worth tracking
Measured · 3 restocks
Currently available with no strong urgency signal either way.
44
August 2026
Scarcity score · today
Scarcity scoreModeledBased on Time unavailable, Sell-out speed. Reference evidence · 211 days · 7 availability changes · medium confidence44/10044
Compared with 49 active peers · Dress · 42 - 44mm · $500–$750
Scarcity rank (in its segment)Top 20%
Sells out inDerivedReference evidence · 211 days · 3 sell-outs · medium confidence~8 days
Price vs segment23% above segment median
Demand and restock cadence unlock as Chronoscout gathers more market data on this reference.
7 availability changes recorded. In-stock windows ranged from 7 days to 122 days. Longest sold-out stretch: 28 days. Last restocked on 11/11/26.
Available
1 day straight
11/11/26
April 2026
Today
· for 15 days
10/27/26
· for 7 days
10/20/26
· for 2 days
10/18/26
· for 9 days
10/9/26
· for 28 days
9/11/26
· for 123 days
5/11/26
· for 28 days
4/14/26
Tracked since 4/14/26 (213 days).
Last confirmed:
Currently priced at $730.00, with 3 price changes recorded over the tracked period. The lowest recorded price was $630.00 on 4/16/26; the highest was $730.00 on 9/13/26. That's up from the $630.00 it was first tracked at.
$730.00 USD
10/22/26
April 2026
Today
10/22/26
+6.7%
9/13/26
+1.8%
8/31/26
+6.7%
8/18/26
4/16/26
Unchanged · 61 days
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