Available $1,199 38mm
Officially Represented
Xeric
Timeline Retrograde Automatic Salmon
Automatic
37 mm
Sero Watch Company Red Signature NOW €999
Pre-orders open
$1,362
Order yours before the official release.
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What you'll get
Chronoscoutnow
Sero Watch Company just released a new watch
About this Watch
A Dress watch, in a round stainless steel case, 37mm, with a red brushed dial, breguet hands and arabic decorative indices, powered by the Miyota 9039.
This reference is not yet released but is currently available to preorder. Compared with similar watches in its segment, the price here lands right around the median, showing no real premium or discount. Among the 80 tracked dress watches in this size and price class, prices span from USD 1,020 to USD 1,999.
Diameter
37mm
Lug to lug
44.7mm
Between lugs
19mm
Thickness
12.2mm
Weight
56g
Movement Type
Automatic
Movement Name
Miyota 9039
Power reserve
42 hours
Water resistance
10 bar
Crystal Type
Sapphire
Crystal Description
Domed sapphire with anti-reflective coating
Statistics
Its scarcity score of 0/100 is the lowest possible, placing it among the easiest-to-get tracked watches in the catalog. Over the past 179 days, this reference's scarcity score has dropped by roughly 29 points. Scarcity peaked around 29 back in May 2026.
Worth tracking
Limited data
Currently available with no strong urgency signal either way.
Scarcity rank (in its segment)Top 90%
Price vs segment6% above segment median
Availability
Pre-Order
9 months straight
2/16/26
February 2026
Today
- Unknown
· for 2 hours
2/16/26
- Pre-Order
· for 14 hours
2/16/26
- Unknown
· for 2 hours
2/16/26
- Pre-Order
· for 2 days
2/13/26
- Unknown
· for 3 hours
2/13/26
- Pre-Order
· for 3 hours
2/13/26
- Unknown
· for 3 hours
2/13/26
- Pre-Order
· for 2 days
2/11/26
Tracked since 2/11/26 (267 days).
Last confirmed:
Price
Currently priced at $1,362.00, with 8 price changes recorded over the tracked period. The lowest recorded price was $1,351.00 on 4/5/26; the highest was $1,452.00 on 2/15/26. That's down from the $1,452.00 it was first tracked at.
$1,362.00 USD
10/29/26
February 2026
Today
- $1,373.00 → $1,362.00
-0.8%
10/29/26
- $1,421.00 → $1,373.00
-3.4%
10/2/26
- $1,399.00 → $1,421.00
+1.6%
9/2/26
- $1,410.00 → $1,399.00
-0.8%
8/12/26
- $1,442.00 → $1,410.00
-2.2%
8/3/26
- $1,351.00 → $1,442.00
+6.7%
4/14/26
- $1,397.00 → $1,351.00
-3.3%
4/5/26
- $1,420.00 → $1,397.00
-1.6%
3/16/26
- $1,452.00 → $1,420.00
-2.2%
3/10/26
- $1,452.00
2/15/26
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