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Uplands & Co. Why the long face

Name: Why the long face
Brand: Uplands & Co.
SKU: xzbOWrcrRcGexqZh4ED8dg
Price: 304.69 USD
Availability: InStock

2 similar Watches

In stock now

This watch is available for purchase directly from the brand's website.

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About this Watch

A Minimalist watch, in a round stainless steel case, 40mm, with a yellow matte dial, dauphine hands and applied metal indices, powered by the NH35a.

It is currently available to buy directly from the brand. Within its segment, this reference is priced near the middle of the pack, close to what comparable watches typically cost. This segment covers 44 tracked minimalist watches in this size and price class, ranging from $305 to $499.

Diameter

40mm

Lug to lug

48mm

Between lugs

20mm

Movement Type

automatic

Movement Name

NH35a

Water resistance

5 bar

Crystal Type

sapphire

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Statistics

With a scarcity score of 0/100, this reference ranks in roughly the bottom 10% among tracked minimalist watches in its class. Its scarcity score has fallen about 16 points over the past 174 days. The high point in that window was a score near 16, reached in March 2026. That's in line with Uplands & Co.'s catalog overall.

On average, roughly 50% of Uplands & Co.'s tracked models are available at any given moment.

Worth tracking
Limited data
Currently available with no strong urgency signal either way.
Scarcity score
Modeled
Based on Time unavailable. Reference evidence · 309 days · 0 availability changes · high confidence
0/100
Scarcity rank (in its segment)Upgrade
Price vs segmentUpgrade
Brand restocks every
Brand avg
~1 days
Brand in stock
Brand avg
~50%

Availability

Last confirmed: 9/16/26, 11:02 PM

Tracked since 11/10/25 (310 days).

Available2/7/26
7 months straight
March 2026
Today

2 older transitions back to 11/10/25 are available with Collector. Unlock full history

Price

Currently priced at $304.69, with 3 price changes recorded over the tracked period. The lowest recorded price was $175.00 on 12/12/25; the highest was $304.69 on 8/31/26. That's up from the $175.00 it was first tracked at.