Sold out $899 35mm

Trafford Watch Co.
Crossroads S 40 - Flora
Buy it directly from the brand's website.
A Dress watch, in a round stainless steel case, 38.5mm, with a red guilloché (spiral/engine-turned) dial, dauphine hands and applied metal indices, powered by the ETA 7001 Top Grade.
This reference is currently in stock and available for direct purchase from the brand. Its price sits close to the median for comparable watches in its segment, neither a premium nor a bargain within that group. The 152 comparable dress watches tracked in this size and price class range from USD 1,011 to USD 1,999. It was released in November 2025.
Diameter
38.5mm
Lug to lug
46mm
Thickness
8mm
Movement Type
mechanical
Movement Name
ETA 7001 Top Grade
Power reserve
42 hours
Water resistance
10 bar
Crystal Type
sapphire
Crystal Description
Sapphire crystal with anti-reflective coating on one side and transparent anti-reflective coating (5 layers)
Its scarcity score of 0/100 is the lowest possible, placing it among the easiest-to-get tracked watches in the catalog. The scarcity score here has moved down around 19 points across the past 179 days. It peaked near a score of 19 in May 2026. That tracks closely with what's typical for Heinrich's catalog.
This reference has no sell-out history of its own yet. How Heinrich models usually sell out and restock
Worth tracking
Limited data
Currently available with no strong urgency signal either way.
Scarcity rank (in its segment)Top 90%
Price vs segment4% above segment median
Last confirmed:
2 availability changes recorded. Available 2 times; most recently for 3 hours, on 3/24/26.
Tracked since 11/28/25 (340 days).
Available3/24/26
7 months straight
November 2025
Today
Pre-Order · for 3 hours3/24/26
Available · for 117 days11/28/25
Currently priced at $1,249.00, with 6 price changes recorded over the tracked period. The lowest recorded price was $1,169.00 on 3/2/26; the highest was $1,454.46 on 8/31/26. That's down from the $1,363.51 it was first tracked at.
$1,249.00 USD9/13/26
$1,169.00
Mid-range for the tracked period
$1,454.46
$1,454.46 · up $205.468/31/26
$1,249.00 · up $30.008/10/26
$1,219.00 · up $50.004/27/26
$1,169.00 · down $254.163/2/26
$1,423.16 · up $59.6512/30/25
$1,363.5112/4/25
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