Sō Labs Watch Co.

Sō Labs is a Chicago-based watch brand that brings a playful twist to timekeeping, aiming to make telling time fun and funky. Founded in 2019 by Rick Cosgrove and Andrew Perez, the brand focuses on creating unique, colorful timepieces that stand out from the crowd.

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About

Their watches feature bold color combinations, transparent cases, and innovative designs like rotating disc hands instead of traditional hands. The Layer Two series, for example, repurposes the day/date complication to display 217 unique dial combinations, offering a constantly changing visual experience on your wrist.

If you're looking for a watch that's both functional and a conversation starter, Sō Labs' collections are worth exploring. Their designs are a refreshing departure from conventional timepieces, adding a splash of fun to your daily routine.

Statistics

Looking at Sō Labs Watch Co.'s tracked catalog as a whole, about 30% of models sit in stock at any one time.

Brand in stock~30%
Pricing RangePrice range across this brand's entire portfolio. Shows the cheapest to most expensive watch they offer.$175 - $1,295
Recent ReleasesHow many new references this brand has released in the last 90 days. Higher = a brand actively expanding its catalog right now.0in the last 90 days