Sō Labs Watch Co.

Sō Labs is a Chicago-based watch brand that brings a playful twist to timekeeping, aiming to make telling time fun and funky. Founded in 2019 by Rick Cosgrove and Andrew Perez, the brand focuses on creating unique, colorful timepieces that stand out from the crowd.

Their watches feature bold color combinations, transparent cases, and innovative designs like rotating disc hands instead of traditional hands. The Layer Two series, for example, repurposes the day/date complication to display 217 unique dial combinations, offering a constantly changing visual experience on your wrist.

If you're looking for a watch that's both functional and a conversation starter, Sō Labs' collections are worth exploring. Their designs are a refreshing departure from conventional timepieces, adding a splash of fun to your daily routine.

Market analytics as of 9/15/26, 10 models tracked
Official catalog last checked: 9/17/26, 12:19 AM