Available $1,436 40mm

DUG
Purist Typ 1
Automatic
40 mm
In stock now
$1,095
Buy it directly from the brand's website.

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What you'll get
Chronoscoutnow
Sō Labs Watch Co. just released a new watch
A Minimalist watch, in a round stainless steel case, 40mm, with a black matte dial, broad arrow hands and stick indices, powered by the SW220-1.
This reference is currently in stock and available for direct purchase from the brand. Relative to its segment, the asking price here sits 27% below the median, toward the lower end of what similar watches cost. The 52 comparable minimalist watches tracked in this size and price class range from USD 1,049 to USD 1,980. It was released in October 2022.
Diameter
40mm
Lug to lug
42mm
Between lugs
20mm
Thickness
11mm
Movement Type
Automatic
Movement Name
SW220-1
Water resistance
10 bar
Crystal Type
Sapphire
Crystal Description
Domed sapphire crystal
Its scarcity score of 0/100 is the lowest possible, placing it among the easiest-to-get tracked watches in the catalog. The scarcity score here has moved down around 18 points across the past 179 days. It peaked near a score of 18 in May 2026.
This reference has no sell-out history of its own yet.
How Sō Labs Watch Co. models usually sell out and restockWorth tracking
Limited data
Currently available with no strong urgency signal either way.
Scarcity rank (in its segment)Top 90%
Price vs segment27% below segment median
Available
9 months straight
2/18/26
December 2025
Today
· for 12 hours
2/18/26
· for 4 days
2/14/26
· for 12 hours
2/13/26
· for 14 days
1/30/26
· for 12 hours
1/30/26
· for 12 days
1/17/26
· for 12 hours
1/17/26
· for 18 days
12/30/25
· for 12 hours
12/30/25
Tracked since 9/16/25 (423 days).
Last confirmed:
Currently priced at $1,095.00, with 6 price changes recorded over the tracked period. The lowest recorded price was $906.50 on 12/9/25; the highest was $1,295.00 on 11/19/25. That's down from the $1,295.00 it was first tracked at.
$1,095.00 USD
9/13/26
November 2025
Today
+3.3%
9/13/26
-1.4%
8/20/26
-1.8%
8/11/26
+12.3%
3/19/26
+7.6%
12/21/25
-30%
12/9/25
11/19/25
Unchanged · 62 days
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