Pre-Order $5,995 40mm

5280 Watch Company
Ajax
French Blue Dial


Buy it directly from the brand's website.
A Dress watch, in a round stainless steel case, 40mm, with a turquoise guilloché dial, leaf hands and applied metal indices, powered by the Sellita SW210-4b.
Right now, this reference can be bought directly from the brand. Compared with similar watches in its segment, the price here lands right around the median, showing no real premium or discount. Among the 46 tracked dress watches in this size and price class, prices span from USD 5,006 to USD 30,000. May 2026 marks when this reference was released.
Diameter
40mm
Lug to lug
46mm
Between lugs
20mm
Thickness
12.47mm
Movement Type
mechanical
Movement Name
Sellita SW210-4b
Power reserve
56 hours
Water resistance
10 bar
Crystal Type
sapphire
Crystal Description
Domed with 6 layers of anti-reflective coating; exhibition caseback with sapphire crystal
Its scarcity score of 0/100 is the lowest possible, placing it among the easiest-to-get tracked watches in the catalog. This is broadly consistent with 5280 Watch Company's typical scarcity level.
This reference has no sell-out history of its own yet. How 5280 Watch Company models usually sell out and restock
No rush
Brand pattern · 37 models
About 100% of this brand's tracked models are currently in stock.
Scarcity rank (in its segment)Top 90%
Price vs segmentAt segment median
Last confirmed:
Tracked since 5/30/26 (153 days).
Available5/30/26
5 months straight
May 2026
Today
The latest observed price was $5,995.00 on 10/30/26.
$5,995.00 USD10/30/26
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