Available$30042mm

Ugly Watch Co.
The "RM3"
This watch is available for purchase directly from the brand's website.
A Chronograph watch, in a round stainless steel case, 40mm, with a white matte dial, sword hands and stick indices, powered by the Sellita SW510M BH b.
Right now, this reference can be bought directly from the brand. This reference is priced 30% under what comparable watches in its segment typically cost, placing it below the middle of that range. Among the 32 tracked chronograph watches in this size and price class, prices span from $2,040 to $4,328. March 2025 marks when this reference was released.
Diameter
40mm
Lug to lug
46mm
Thickness
14.1mm
Movement Type
mechanical
Movement Name
Sellita SW510M BH b
Water resistance
10 bar
Crystal Type
sapphire
Crystal Description
Ultra-domed Sapphire glass
Among tracked chronograph watches in this class, its scarcity score of 0/100 places it in roughly the bottom 10%. Over the past 350 days, this reference's scarcity score has dropped by roughly 31 points. Scarcity peaked around 50 back in February 2026. This is broadly consistent with Echo/Neutra's typical scarcity level.
Looking at Echo/Neutra's tracked catalog as a whole, about 82% of models sit in stock at any one time.
No rush
Brand pattern · 34 models
About 82% of this brand's tracked models are currently in stock.
Last confirmed:
3 availability changes recorded. In-stock windows ranged from 1 day to 24 days.
Tracked since 5/2/25 (502 days).
Available3/22/26
6 months straight
March 2026
Today
Unknown · for 12 hours3/21/26
63 older transitions back to 5/2/25 are available with Collector. Unlock full history
Currently priced at $2,039.91, with 10 price changes recorded over the tracked period. The lowest recorded price was $1,978.10 on 4/2/26; the highest was $2,039.91 on 4/14/26. That's up from the $1,991.70 it was first tracked at.
$2,039.91 USD9/13/26
$1,978.10
At its highest recorded price
$2,039.91
$2,039.91 · up $61.819/1/26
$1,978.10 · down $61.817/21/26
$2,039.91 · up $61.817/18/26
$1,978.10 · down $61.817/17/26
6 older price changes back to 9/23/25 are available with Collector. Unlock full history
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